Can you describe your experience with GenAI tools and virtual production?

Since 2020, I’ve been deeply involved with real-time technology, leading the development of India’s first virtual production studio at Media.Monks (New Delhi). My work utilizes GenAI tools for animation, character creation (Metahumans), and digital human pipelines—often integrating these into Unreal Engine environments for cutting-edge CGI and immersive content creation. Recent projects include independently producing short films, commercial campaigns, and social media content with advanced AI and virtual production workflows.

What is your approach to collaboration with other artists and teams?

I see art and creation as fundamentally collaborative. My projects—especially large-scale public art like the Mumbai Airport Terminal 2 Art Program—have required close partnerships with designers, scenographers, craftsmen, and digital artists. I prioritize mutual learning, clarity of design vision, and supporting craftsmen/artists with digital processes, aiming for inclusive, enriching results.

What types of clients and industries have you worked with?

My experience spans multiple sectors including advertising (Hewlett Packard, Oreo, HDFC), entertainment (Netflix Korea, theater productions), design studios, NGOs (UNICEF, Tata Trusts, WaterAid), cultural institutions (MAP Bangalore, Chhatrapati Shivaji Airport Museum), and tech start-ups. I frequently collaborate with artists, educators, and commercial brands on both digital content and real-world installations.

Can you share examples of teaching, mentoring, or upskilling creative teams?

I’ve served as visiting faculty at leading design colleges such as Srishti Manipal and Strate School of Design, conducting courses on generative AI, digital content creation, and advanced 3D workflows. At Media.Monks, I mentored new talent, developed internship programs, designed pipeline evaluations, and played a pivotal role in recruiting and upskilling Unreal Engine artists. My teaching style emphasizes hands-on, exercise-based learning and collaborative problem solving.

What philosophy drives your creative process and problem-solving approach?

I believe creativity lies at the intersection of technology and design intent, guided by empathy and inclusivity. Each project is a new context, calling for adaptive learning, multidisciplinary thinking, and an orientation toward genuine, useful outcomes. I see GenAI not just as a tool for efficiency, but as an opportunity to make creative processes more accessible and democratic.

Have you worked on large public art or immersive digital installations?

Yes. I was the principal visualizer for India’s largest public art project at Mumbai Terminal 2, collaborating on large-scale installations with artists and artisans, and creating immersive, animated digital works. Recently, I executed major digital installations for MAP Bangalore’s “Art is Life” program, including projection mapping and interactive digital puzzles.

How do you approach the ethical and social aspects of AI in the arts?

I approach Generative AI with a focus on responsible, value-driven use. I believe that AI can and should help make creative work more inclusive and accessible, but not at the cost of human creativity or community well-being. My teaching and project choices reflect a commitment to discussing social impact and ethical considerations, especially as AI transforms creative industries.