I led Naia for Wyld Planet—a character‑led splash teaser that introduced the potential of a virtual, climate‑justice–driven digital persona for their music‑and‑impact platform. My focus was the craft: authoring a consistent character in MetaHuman, staging and lighting in Unreal for clean plates, and applying targeted GenAI stylization to achieve mood without losing identity. The result is a grounded proof of approach—showing how virtual characters can carry tone and purpose across shortform video—while the project itself remains on hold. This piece is less a campaign and more a process‑driven demonstration of what GenAI characters can do for cause‑led storytelling.
Context: WyldPlanet is a music-led impact platform that pairs artist performances with funding for biodiversity conservation and ecosystem restoration, using culture to support nature-positive work.
Metahuman base character
Basic groom for LoRA training
Planning pages: the storyboard that shaped our GenAI plates